AI Insights · Timothy · June 2022
Top 5 Social Apps on Android in Middle East Q2 2022
In Q2 2022, TikTok, Facebook, Instagram, TikTok Lite, and Facebook Lite exhibited diverse performance trends in the Middle East on the Android platform.
In Q2 2022, the top 5 social apps on the Android platform in the Middle East showcased varied performance trends in terms of downloads, active users, and revenue. Here’s a detailed look at their performance, based on Sensor Tower data.
TikTok experienced significant weekly revenue, starting at approximately $1.89M at the end of March and peaking at $1.88M in early April. However, by the end of June, revenue had decreased to around $982K. Weekly downloads fluctuated, starting at 174K and peaking at 235K in mid-April, before stabilizing around 207K towards the end of June. The app maintained a high number of active users, with a slight increase from 17.7M in late March to 18.8M by the end of June.
Facebook saw modest weekly revenue, ranging between $13K and $20K, with slight fluctuations. Weekly downloads were relatively stable, starting at 135K in late March and peaking at 155K in early May. Active users remained consistent throughout the quarter, maintaining around 19.5M.
Instagram had minimal weekly revenue, mostly staying under $150. Downloads showed a steady increase, starting at 119K in late March and reaching 154K by mid-June. Active users remained stable, with a slight increase from 17.6M in late March to 18.1M by the end of June.
TikTok Lite - Save Data did not generate any revenue during this period. Weekly downloads showed a gradual increase, starting at 79K in late March and peaking at 103K in early May. Active users grew from 998K in late March to 1.12M by the end of June.
Facebook Lite also did not generate revenue during Q2 2022. Downloads were relatively stable, starting at 75K in late March and slightly decreasing to 76K by the end of June. Active users increased from 1.72M in late March to 1.83M in mid-June, before slightly decreasing to 1.80M by the end of the quarter.
These insights are based on Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower’s website.